sarochka

adverve:

The medium is the messenger.

Like Auld Lang Syne, you likely don’t know all of the classic Marshall McLuhan quote. WE PROVIDE IT NOW:

“The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”

When We Build is worth your time as a deconstruction of that premise, especially if you’re a UX/IA fanboy. OR EVEN IF YOU’RE NOT. If you just think for a living then, check out this deep dive into how user experience from a creation standpoint is being altered daily. Stick with it kids, because former Apple interactive designer Wilson Miner’s quiet delivery takes you places, with some twists to longstanding MM conventions, namely > The medium is now a tool by which designers affect change exponentially. (Via.)

Worth it.